NewBuilt for India's MSMEs · Free to start

Find the buyers
your business needs.

Torbi MSME is your AI prospecting teammate. We find the foreign importers, large Indian enterprises, distributors and government buyers actively sourcing what you make — and reach them in your language, on WhatsApp or email, with credibility checks and trade compliance built in.

Free to start · No credit cardPay on outcome · Not on monthly leads
app.torbi.ai / msme / buyersLive
Tesco · Sourcing — Apparel
UK · ₹140Cr active RFQ · GOTS-certified suppliers
Q3 buy starting
96
Fit
ITC Limited · Foods Procurement
India · Adding 3 spice suppliers · FSSAI required
Active
93
Fit
Carrefour · Riyadh DC
Saudi Arabia · Halal leather goods · Container scale
New buyer
91
Fit
GeM Tender · Textiles for Defence
Ministry of Defence · ₹6.4Cr · Closes in 14 days
Tender open
88
Fit
Mueller Distribution GmbH
Munich · 12-year importer · Engineering parts
Sourcing India
85
Fit
The problem

Finding buyers is the hardest part.

You can make the product. You can deliver on time. You can match the price. But the orders go to the supplier who got the meeting — and getting the meeting is what nobody helps you with.

An MSME owner at a desk in a workshop, looking concerned while reviewing paperwork and a laptop

Offline networks rule

Your competitor's order came through a brother-in-law in Mumbai. You don't have that brother-in-law. The biggest barrier in MSME India isn't product — it's access.

Marketplace leads are broken

IndiaMART has a 1.7/5 Trustpilot score and the CEO admits the platform is full of bot inquiries. You pay ₹30,000+ a year for leads that mostly don't exist.

Foreign buyers feel impossible

You make the same shirt for ₹140 that Primark sells for £18. But how do you even reach Primark's sourcing team in Leicester from a workshop in Tirupur?

You can't afford a BD team

A real business-development hire is ₹1.5–2L a month plus travel. On a 6–8% margin that's your whole quarter. Most MSMEs simply can't justify it.

The solution

One teammate to find, reach, and close.

The buyers that are real. The outreach that gets read. The deal that ships clean.

Find the right buyers

Foreign importers, Indian enterprises, distributors, government — matched to what you make and ranked by who's buying right now.

Reach them in your voice

Drafted outreach in English, Hindi, Tamil, Gujarati, Marathi, Bengali, Telugu, Malayalam. Delivered on email or WhatsApp — wherever buyers actually reply.

Close with confidence

Verify the buyer is real before you ship. Match your order to the right export scheme, LC terms, HS code and certifications — all in one place.

Core feature · Buyer match engine

The right buyers. Not a directory.

Describe your product once. Get a ranked list of buyers who are actually sourcing what you make — right now — across four buyer universes.

  • Foreign importers: Tesco, Primark, M&S, Walmart, Carrefour, EU retailers, GCC distributors, African importers — joined with customs data, RFQs, and hiring signals.
  • Indian enterprises: Tata, Reliance, ITC, Adani and the next 200 large buyers — surfaced via vendor-onboarding announcements and procurement signals.
  • Distributors & wholesalers: Regional B2B importers, channel partners, trading houses in Europe, Middle East, LatAm.
  • Government & PSUs: GeM tenders, state procurement, PSU sourcing (NTPC, IOCL, BHEL, ISRO) — filtered to your sector and capacity.
buyer-engine · ranked by fit28 fit · 380 filtered out
Tesco · Sourcing — Apparel
UK · ₹140Cr active RFQ · GOTS-certified suppliers
Q3 buy starting
96
Fit
ITC Limited · Foods Procurement
India · Adding 3 spice suppliers · FSSAI required
Active
93
Fit
Carrefour · Riyadh DC
Saudi Arabia · Halal leather goods · Container scale
New buyer
91
Fit
GeM Tender · Textiles for Defence
Ministry of Defence · ₹6.4Cr · Closes in 14 days
Tender open
88
Fit
WhatsApp Business · drafted
“नमस्ते Tesco team. हम Tirupur से organic cotton t-shirts बनाते हैं, GOTS-certified… ” — sent from your number, with your logo.
Email · drafted in your voice
“Dear Ms. Schmidt, we saw your team is sourcing engineering components from India. We supply Volkswagen tier-1 today…” sent from your domain.
Language picker · 8 options
English · हिन्दी · தமிழ் · ગુજરાતી · मराठी · বাংলা · తెలుగు · മലയാളം — your reply quality goes up when buyers see effort.
Follow-ups handled
Polite reminders, sample-stage updates, quote tracking — without you remembering every thread.
Reach · Outreach in your voice

Speak to buyers in their language. From your inbox.

You stay in control. Torbi drafts the messages, in your voice. You approve and send. Replies come to your inbox.

  • WhatsApp + email: wherever buyers actually reply. WhatsApp Business with your logo. Email from your own domain.
  • Eight Indian languages: for domestic buyers + English/German/French/Arabic templates for foreign buyers — sample callouts in your native tongue.
  • Follow-ups built in: Torbi reminds you when a quote has gone quiet, when a sample needs chasing, when a buyer typically reorders.
Close with confidence

Everything around the deal — handled.

From buyer verification to LC explainer to scheme matching. The stuff a freight forwarder or CA charges ₹50,000 for. Built in.

An Indian factory floor with workers and a manager reviewing an order on a clipboard

RoDTEP & MEIS matching

See exactly which export incentive scheme applies to your HS code — and how much money you can claim back per shipment.

LC & payment-term explainer

Sight LC vs usance vs T/T vs D/A — in plain language. Quote with the right terms so you don't get stuck waiting 120 days.

HS code & cert guidance

Which BIS, FSSAI, CE, FDA, REACH or halal certification you need for the country you're shipping to — and what it costs.

Mock buyer Q&A

Practice the questions Tesco or ITC or Carrefour will ask. Export-readiness score tells you what's missing before you pitch.

Free money first

We match your shipments to Indian export incentive schemes — RoDTEP, MEIS, RoSCTL, CBFTE. Many first-time exporters find 2–5% of shipment valuethey can claim back from the government that they didn't even know existed.

Who we're built for

Sector packs for India's eight biggest export categories.

The buyer universe is different for textile than for pharma. Our matching is too.

Textile & apparel

Tirupur, Surat, Ludhiana. Match to GOTS-buyers, EU retailers, Middle East distributors.

Engineering goods

Pune, Coimbatore, Rajkot. Auto components, fasteners, valves, machine tools — for global OEMs and tier-1s.

Electronics & EMS

Bangalore, Noida, Chennai. Contract manufacturing, components, IoT modules for India and ASEAN buyers.

Leather goods

Kanpur, Chennai, Kolkata. CLE-credentialed bags, garments, footwear — for EU retailers and US distributors.

Pharma & generics

Hyderabad, Ahmedabad, Vadodara. WHO-GMP exporters reaching Africa, LatAm, ASEAN.

Spices & processed food

Kerala, Karnataka, Tamil Nadu. FSSAI-certified for EU, GCC, and US specialty importers.

Gems & jewellery

Surat, Mumbai, Jaipur. GJEPC-member exporters reaching US, Middle East, HK trade.

Handicrafts & home

Jaipur, Moradabad, Saharanpur. EPCH-credentialed for global home-decor retailers and Etsy-scale buyers.

How it works

Four steps from your workshop to a real buyer.

No long onboarding. No big sales contract. Start free, see the buyer list in a day.

01

Tell us what you make

Your product, your capacity, your certifications. Five minutes, in your language.

02

We find live buyers

Foreign importers, Indian enterprises, distributors, GeM tenders — ranked by fit.

03

You reach out from your inbox

Drafted in your voice. Sent on email or WhatsApp. You stay in control.

04

We help you close

Buyer verification, scheme matching, LC explainer, mock Q&A — everything around the deal.

What MSMEs say

MSMEs winning new buyers in their own words.

Early beta cohort across textile, engineering and spices — first-time exporters and seasoned ones.

★★★★★
We were paying IndiaMART ₹45,000 a year and getting four genuine leads in twelve months. Torbi found a Marks & Spencer sourcing manager actively replacing a Turkish supplier — drafted the intro in English, scheduled the sample call, and explained the LC terms when the order came through. First container shipped in 11 weeks.
MKManish Krishnan, Founder, Kalyan Textiles · Tirupur · GOTS-certified small exporter
Manish Krishnan
Founder, Kalyan Textiles · Tirupur · GOTS-certified small exporter
★★★★★
I knew there were European OEMs looking for India alternatives to China — I just couldn't reach them from Pune. Torbi mapped 22 buyers, ranked the three most active, and sent intro emails in proper German. Two replied in week one. One signed a ₹4Cr annual contract last quarter.
RPRohini Pawar, CEO, Pawar Precision Components · Pune · ₹38Cr engineering exporter
Rohini Pawar
CEO, Pawar Precision Components · Pune · ₹38Cr engineering exporter
★★★★★
We had FSSAI and Spices Board membership but had never sold outside India. Torbi explained what EU REACH meant for our cardamom blend, matched us to four European specialty importers, and walked us through the first sight LC. First export shipment cleared customs last month.
SKSuresh Kapoor, MD, Saurabh Spices · Kochi · First-time exporter
Suresh Kapoor
MD, Saurabh Spices · Kochi · First-time exporter
Pricing

MSME-first. Aligned with your orders.

Free until a buyer signs. No upfront subscription. No lead-vending. We're paid only when you are.

Free to start

See your buyer list, score your export-readiness, claim your incentive matches. No card needed.

₹0/ forever
  • Top 30 matched buyers in your sector
  • Export-readiness score and gaps
  • RoDTEP / MEIS / scheme matching
  • HS-code & certification guidance
  • One language for outreach drafts

Service partners (freight, LC, compliance, packaging) priced separately at marketplace rates. You pay only if you book.

You make the product. We'll find the buyers.

Free to start. Real buyers in a day. Outreach in your voice. No card, no contract — see what Torbi MSME finds for your business.